Sunday, December 14, 2008

Good Marketing in North Plainfield

One of the pleasant surprises from my early November trip to North Plainfield, NJ, was seeing the improvements in some of the neighborhoods. There were some inevitable declines (Somerset Street and Plainfield's Front Street), but it was great to see how so much has held up in 40 years. Especially noteworthy was the intersection where Rockview Terrace and Rockview Ave. meet. It's now called Washington Park Historic District (my emphasis). That struck me as very clever. There's a cluster of about two dozen houses that are knock-out gorgeous. Some have big porches, scary gables, strange angles and offbeat colors. The street resembles sections of Savannah, Georgia.

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